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Personal branding

How to use your personal branding

We will see in this article, what personal branding is and how to use it, especially from a professional perspective

First of all, we will give you a definition of what personal branding is a quote from Jeff Bezos: “Personal branding is what other people say when you are not in the room“, so it is a perception of you and your actions in relation to what people think of you. For example, if you are a student, a young entrepreneur, you need to start to create an image of you.

So, people who want to know about you, will write your name on Google and it is up to you to show them what you want to show, like for example creating your website. There are online platforms like Wix or WordPress that will be great for making your site with your domain name, for example, if your name is John Smith, try to have johnsmith.com as your domain name, or any similar one.

On this site, you will be able to create your public image, with a description of who you are, your experiences, your portfolio, how to contact you and your social networks. You can even create a blog with content to be published every week or every month. It is a good idea to make articles in the area you are interested in for your future job. It is not easy to create content yourself, whether it is for time or even knowledge, it is not always easy to write an article. But if you don’t feel able or don’t have the time, you can still share content from other influencers in your field.

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You can create professional profiles on social networks like LinkedIn, which is more professional than others like Instagram, Snapchat, Tiktok or others.

Now, there are some tips for social networks… for Linkedin, you will need to put a professional photo. And for the section about you, it is important to be clear, to indicate what you are doing, what you want to do, who you are, what your skills are. Try to include keywords that companies could look for, for example “photographer who makes beautiful pictures”.

For other social networks, such as Facebook or Instagram we will assume that you have an account on these networks as many people do. A piece of advice that may be useful to you is to share professional content, to share what interests you, not just personal content. You will be able to share the content of influential people in the environment that interests you, such as if you want to work in luxury, share articles about luxury and how it works.

For Twitter, if you want to have a professional profile, it will take more time because you will have to be much more active than on others. But it may be a very good media as a source of information because you can follow a multitude of professionals in your sector of activity, you will be able to have access to a large amount of information that will be useful to you for the future. In addition, on Twitter, interaction between people is much easier than on other social networks, as you will be able to interact with many people in your field, be able to ask them questions, create a network, show your interest in this field…

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For your CV, you will need to be clear about what you know, what to do, who you are, and have references. Then, if you know that many of you are going to apply for a position, you can for example make a short video of yourself, introducing yourself, showing that you are determined to work in this field, saying why you want to join that company. One more thing, you will better have to find the right person’s email in the company. If it is a small company, send it directly to the CEO, and if it is a larger company, send your video and CV to the HR department.

Last but not least, this may seem obvious, but you should avoid embarrassing photos of yourself on social networks. For example, you can share photos of yourself in a festival, but be careful with what you share once you have got one or two drinks!

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